Run-DMC World Tour Booklet - Tour Merchandise (Photography by Glen E. Friedman)

An original Run-DMC World Tour booklet, produced as part of the group’s early touring operations.

Featuring photography by Glenn Friedman, one of the key visual documentarians of early hip-hop, the booklet captures Run-DMC at a defining moment in their rise. Alongside the photography, it functions as a merchandising catalogue, outlining apparel, accessories, and pricing for items sold on tour. Used by both fans and venues, it reflects an early, self-managed approach to touring, where artists and their teams handled merchandising directly.

It also points to Jam Master Jay’s involvement in the business side of music, with a close interest in how tours operated beyond performance.

A rare piece combining original Glenn Friedman photography with early Run-DMC tour merchandise.

Key Details

• Original Run-DMC World Tour booklet

• Merchandise catalogue with pricing

• Features photography by Glenn Friedman

Collectibility

• Provenance: From Jam Master Jay’s personal archive

• Rarity: Surviving examples uncommon

• Historic Context: Early hip-hop tours were self-managed, with printed materials like this used to handle merchandise sales