Imagination Flexi Promo 45 (1987)

This flexible promotional 45 (flexi disc) dates to 1987 and is associated with the Instinctual album era by Imagination.

Issued as a thin, magazine-insert style flexi disc, the record was produced as a promotional item by RCA Records. Rather than a standard commercial single, the disc contains a spoken promotional message connected to the album campaign, functioning as a marketing tool rather than a retail release.

Flexi discs of this type were typically distributed in limited quantities, often inserted into magazines or circulated for promotional purposes, and were not intended for long-term durability. As such, surviving examples in good condition are less common than standard vinyl pressings.

This copy originates from the collection of the late John Knarr (who was a close friend of Victor’s) 

Key Details
- Original flexi-disc promotional 45
- Associated with Instinctual album era (c. 1987)
- Issued by RCA Records
- Magazine-insert style flexible vinyl

Collectibility
- Provenance: From the late John Knarr collection
- Rarity: Surviving 1980s flexi-disc promotional item
- Historic Context: Relates to UK soul group Imagination and late-1980s promotional marketing formats